Analysis of the success of WhatsApp

Making an application is easy but making an app that will take the world by storm is another thing. Hundreds of applications hit the market every week, and the majority of them fail to appeal to users. We can confirm this as we develop applications as well. We understand the frustration that comes from the failure of an app, but we also know the feeling of joy as thousands of people start using our application.

We always look for new ways to improve already existing application and create new ones. We also like to analyze other applications and the way they succeeded. This gives us more insight into trends, and that helps us develop apps that reach a broad audience.

What made WhatsApp such a success?

The secret behind the success of the WhatsApp isn’t complicated, and thus a brief analysis showed everything that lies behind the WhatsApp success. The said secret shouldn’t be viewed as singular form as many aspects of this app led to its success.

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–    Simplicity is more than often the key to success, and that applies to WhatsApp as well. This is a simple app with a simple interface. It has few settings that are easy to navigate and personalize the app, and it doesn’t need anything else that will make the app more complicated than it needs to be.

–    This app is fast, and that means a lot to people that use it. Many other similar apps failed to find the audience because they lacked the speed. Millions of people use it on a regular basis and the lag is non-existent which can’t be said for other chat apps.

–    An app isn’t all about the features, but they play a major part in its success or downfall. WhatsApp became so successful because it packs many useful and exciting functions that aren’t found in other apps. Our analysis of the WhatsApp helped us in the development of the Basie, an app you will hear more about in the future.

–    Another reason behind the success of the WhatsApp is the fact that it is free. Every chat application will fail to succeed if it isn’t free like WhatsApp.